After 40 years of hand crafting the highest quality ice cream in New England, Barts Ice Cream came to us ready for a brand refresh. In the end I settled on a modernized version of their 40 year old script logo and a colorful brand that pays homage to decades of ice cream excellence in New England. Like Berkshire, I also had to opportunity to brand each individual ice cream with it's own unique flavor graphic, to help complete a very maximalist packaging project.